The 1% Insight
Welcome to "The 1% Insight", we bring you exclusive access to the marketing strategies and insights from some of the world's best Entrepreneurs, CMOs & Marketing Professionals!
Each episode, we delve into the cutting-edge Marketing techniques and innovative ideas that have led these people to success within their business and industry. We go beyond the surface to reveal the small yet impactful changes that have made a significant difference in their journeys.
Join us for in-depth conversations with people across B2B Marketing, Social Media Marketing, Content Marketing, SEO, Paid Advertising, PR, and beyond. Gain insider access to the minds shaping the future of marketing and discover how "The 1%" think, strategise, and execute.
The 1% Insight is your ultimate guide to learning how Marketing can impact your business!
Learn how “The 1%” think & operate!
The 1% Insight is brought to you & sponsored by Trend 7 Media.
The 1% Insight
Building Your B2B Marketing Function | Alan Gleeson | #1
If you are a B2B Marketer or B2B Company, this episode is for you!
Alan Gleeson, a B2B marketing consultant specialising in SaaS, discusses his journey in B2B marketing and the changes in the digital landscape.
He highlights the challenges faced by B2B brands, such as resource constraints and the need for adequate budgets.
Alan emphasises the importance of building relationships and personal branding in B2B marketing. He also discusses the potential of AI in B2B marketing, suggesting that it can be used for internal efficiency and time-saving tasks.
Alan predicts that short-form content and video will become more prevalent in the future!
- Alan's LinkedIn: https://www.linkedin.com/in/alangleeson/
Connect with me on LinkedIn:
- Jack Regan: https://www.linkedin.com/in/jackregan7/
My Website: https://www.trend7m.com/
The 1% Insight is brought to you & sponsored by Trend 7 Media