The 1% Insight
Welcome to The 1% Insight podcast, where we help B2B marketers engage, build trust and create value for their audience through the power of B2B Social Media and Podcasting.
In each episode, we dive into strategies that will help you engage the majority of your market—those not actively buying today but shaping their future buying decisions while also providing value to your existing customers.
We explore how B2B & B2B Tech companies can turn their podcasts and social media into strategic communication channels that build trust, engage audiences, and provide real value.
With a focus on creating content ecosystems that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you.
Learn how "The 1%" changes can make all the difference!
The 1% Insight is brought to you & sponsored by Trend 7 Media.
To learn more visit: https://www.trend7m.com/
The 1% Insight
Building Your B2B Marketing Function | Alan Gleeson | #1
If you are a B2B Marketer or B2B Company, this episode is for you!
Alan Gleeson, a B2B marketing consultant specialising in SaaS, discusses his journey in B2B marketing and the changes in the digital landscape.
He highlights the challenges faced by B2B brands, such as resource constraints and the need for adequate budgets.
Alan emphasises the importance of building relationships and personal branding in B2B marketing. He also discusses the potential of AI in B2B marketing, suggesting that it can be used for internal efficiency and time-saving tasks.
Alan predicts that short-form content and video will become more prevalent in the future!
- Alan's LinkedIn: https://www.linkedin.com/in/alangleeson/
Connect with me on LinkedIn:
- Jack Regan: https://www.linkedin.com/in/jackregan7/
My Website: https://www.trend7m.com/
The 1% Insight is brought to you & sponsored by Trend 7 Media