The 1% Insight
Welcome to The 1% Insight podcast, where we help B2B marketers engage, build trust and create value for their audience through the power of B2B Social Media and Podcasting.
In each episode, we dive into strategies that will help you engage the majority of your market—those not actively buying today but shaping their future buying decisions while also providing value to your existing customers.
We explore how B2B & B2B Tech companies can turn their podcasts and social media into strategic communication channels that build trust, engage audiences, and provide real value.
With a focus on creating content ecosystems that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you.
Learn how "The 1%" changes can make all the difference!
The 1% Insight is brought to you & sponsored by Trend 7 Media.
To learn more visit: https://www.trend7m.com/
The 1% Insight
Enhancing Marketing Strategies with AI | Roisin Bennett | #5
In this insightful episode, we sit down with Roisin Bennett, CEO of MarketingMentors, as she shares her entrepreneurial journey and expertise in the world of marketing. Roisin dives into the crucial role of marketing support for startups and why businesses must adapt to the ever-changing digital landscape. She also explores the growing influence of AI in marketing, from personalisation and content creation to customer service.
Listeners will gain valuable insights into how AI can revolutionise marketing strategies, while also addressing the ethical concerns around AI-generated content. Roisin emphasises the importance of building a strong marketing foundation, including defining target audiences and refining brand messaging, before incorporating AI tools.
Whether you're a startup founder or a seasoned marketer, this episode is packed with actionable takeaways on how to stay ahead of industry trends, leverage AI tools, and build a marketing strategy that stands the test of time.
Key Takeaways:
- Embrace change and adapt in the digital marketing landscape to stay competitive.
- Learn how to use AI for personalisation, content creation, and improving customer service.
- Establish a strong marketing foundation before diving into AI tools.
- Stay up-to-date with AI advancements and continue learning from industry experts.
Tune in to explore how you can elevate your marketing game with AI and strategic insights from Roisin Bennett!
Connect with Roisin on LinkedIn: https://www.linkedin.com/in/marketingmentors/
Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/
The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech Brands of The Future: https://www.trend7m.com/