The 1% Insight
Welcome to The 1% Insight podcast, where we help B2B marketers engage, build trust and create value for their audience through the power of B2B Social Media and Podcasting.
In each episode, we dive into strategies that will help you engage the majority of your market—those not actively buying today but shaping their future buying decisions while also providing value to your existing customers.
We explore how B2B & B2B Tech companies can turn their podcasts and social media into strategic communication channels that build trust, engage audiences, and provide real value.
With a focus on creating content ecosystems that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you.
Learn how "The 1%" changes can make all the difference!
The 1% Insight is brought to you & sponsored by Trend 7 Media.
To learn more visit: https://www.trend7m.com/
The 1% Insight
The Value of Content in B2B Marketing | James McCarthy | #6
In this episode, we talk with James McCarthy, Marketing Programs Manager at Workvivo by Zoom, as he takes us through his marketing career journey and shares valuable insights into the power of mindset in building a successful marketing career. James emphasises the importance of having a growth mindset, learning from failures, and being open to taking risks in the dynamic world of B2B marketing.
James explores the key role of content marketing in the B2B space, focusing on building meaningful connections by understanding your audience's pain points. He also highlights LinkedIn as a game-changing platform for B2B companies, stressing the value of personal pages to build trust and authority with potential clients.
Listeners will learn how to leverage LinkedIn to grow their online presence and why consistently posting content is crucial for B2B success. Whether you're new to B2B marketing or looking to enhance your strategy, this episode is packed with practical tips and expert advice.
Key Takeaways:
- Develop a growth mindset to embrace failures, take risks, and accelerate your marketing career.
- Focus on building connections and addressing audience pain points in B2B marketing.
- Use LinkedIn effectively to establish trust and grow your online presence, with an emphasis on the power of personal pages.
- Prioritise content that evokes emotion and connection, with simple designs and compelling copy.
- Start posting consistently on LinkedIn to elevate your B2B marketing efforts.
Join us as James McCarthy shares how B2B marketers can stay ahead by adopting the right mindset and leveraging the power of LinkedIn!
Connect with James on LinkedIn: https://www.linkedin.com/in/james-mccarthy10/
Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/
The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech Brands of The Future: https://www.trend7m.com/