The 1% Insight
Welcome to The 1% Insight podcast, where we help B2B marketers engage, build trust and create value for their audience through the power of B2B Social Media and Podcasting.
In each episode, we dive into strategies that will help you engage the majority of your market—those not actively buying today but shaping their future buying decisions while also providing value to your existing customers.
We explore how B2B & B2B Tech companies can turn their podcasts and social media into strategic communication channels that build trust, engage audiences, and provide real value.
With a focus on creating content ecosystems that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you.
Learn how "The 1%" changes can make all the difference!
The 1% Insight is brought to you & sponsored by Trend 7 Media.
To learn more visit: https://www.trend7m.com/
The 1% Insight
Entering The New Era of Research Insights | Eugene Murphy | #8
Join us for an inspiring conversation with Eugene Murphy, Founder and CEO of Indeemo, as he shares his entrepreneurial journey and the pivotal moments that shaped his success. In this episode, Eugene discusses the challenges of launching a startup, the importance of pivoting to meet market demands, and why understanding customer needs is essential for thriving in today’s competitive landscape.
Discover what is transforming market research and learn actionable strategies to navigate these changes in 2024. Whether you’re a B2B marketer or a business leader seeking innovative approaches, Eugene’s insights on bootstrapping, team building, and leveraging customer feedback will equip you with tools to drive success.
Key Topics Covered:
- The importance of market research in product development
- How AI and social media are reshaping consumer behaviour
- Practical strategies for overcoming early startup challenges
- The power of engaging directly with customers for growth
- Lessons on pivoting to meet evolving market needs
Don’t miss this episode filled with expert advice and real-world lessons for thriving in the ever-changing business landscape. Perfect for marketers, entrepreneurs, and business leaders passionate about driving innovation and understanding customer decision-making in the digital age.
Connect with Eugene on LinkedIn: https://www.linkedin.com/in/eugenecmurphy/
Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/
The 1% Insight is brought to you by Trend 7 Media, learn how they are Building the B2B Tech Brands of The Future: https://www.trend7m.com/