The 1% Insight
Welcome to The 1% Insight podcast, where we help B2B Tech Marketers engage, build trust and create value for their target audience + companies through the power of B2B Content!
In each episode, we dive into strategies that will help you engage the majority of your market, those not actively buying today but who are shaping their future buying decisions while also providing value to your existing customers & those who are ready to buy.
We explore how B2B Tech companies can turn their content into strategic communication channels that build trust, engage audiences, and provide real value.
With a focus on creating content engines that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you.
Learn how "The 1%" changes can make all the difference!
The 1% Insight is brought to you & sponsored by Trend 7 Media.
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The 1% Insight
Is Real B2B Content Back? | #29
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We've seen so much AI content over the last few years in B2B that people are now starting to kick back and say, we don't want this.
The tide looks to be changing which is a positive note for the companies that focus on real conversations and insights, placing importance on people. We've all used AI for efficiency and no blame can go to people for using the tool. I've used it myself in content and I've seen it hasn't performed well or served my audience.
The important thing is to realise what people are saying now and make changes in your content going forward.
Technology like AI has so many advantages and use cases but generating content seems to be one area that humans might still be better at (who would've thought...)
In this episode, I look at what recent updates have triggered this backlash in AI content and also what your B2B Tech company can do to stand out with your content marketing.
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